How to Import Reviews from Shopee to Shopify (3 Methods That Actually Work)

If you've spent months (or years) building up product reviews on Shopee, the thought of starting from zero on Shopify is painful. The good news: you don't have to. You can import reviews from Shopee to Shopify using free apps, Chrome extensions, or a manual CSV approach. Each method has trade-offs, and this guide breaks down all three so you can pick the one that fits your situation.

Shopee dominates Southeast Asian e-commerce, commanding 52% of the region's platform GMV in 2024. But plenty of sellers are adding Shopify stores alongside their Shopee presence, and the biggest question during that transition is what happens to your reviews. If you're also migrating your full store to Shopify, reviews should be near the top of your checklist. We've covered importing reviews from Amazon, AliExpress, and other platforms before, and the Shopee process shares some similarities, but with a few unique quirks.

Why Do Shopee Sellers Need to Import Reviews When Moving to Shopify?

Reviews are your most valuable sales asset, and leaving them behind on Shopee means rebuilding trust from scratch. 97% of consumers read online reviews before choosing a local business, and products with at least five reviews have a 270% greater chance of being purchased compared to unreviewed items.

Those numbers should make the case on their own. But there's more to it than conversion rates.

Most Shopee sellers aren't abandoning Shopee entirely. They're adding Shopify as a second channel to own their customer data, build a brand outside marketplace algorithms, and stop competing on price alone. Running both stores simultaneously means your Shopify site needs to look credible from day one. A store with zero reviews next to a Shopee listing with hundreds looks like a knockoff of your own product.

There's also the SEO angle. Review content feeds search engines with fresh, keyword-rich user-generated text. As we've explained in our guide on how reviews increase Shopify conversion rates, even a small number of imported reviews can meaningfully shift your store's performance.

Having just 10 product reviews can lift your conversion rate by 45%. That's not a rounding error.

Can You Directly Export Reviews from Shopee?

No. Shopee does not offer a native review export feature for sellers. There is no "Download Reviews" button in Seller Centre, and the Shopee API does not provide a public endpoint for pulling review data in bulk.

This is frustrating but predictable. Shopee has no incentive to make it easy for sellers to take their social proof elsewhere. The platform benefits from keeping reviews locked inside its ecosystem.

So what are your actual options? You need a third-party tool that scrapes or extracts reviews from your Shopee product pages and formats them for Shopify. That's where the three methods come in: a Shopify app with built-in Shopee support, a Chrome extension that grabs reviews from Shopee product pages, or a manual CSV import using a compatible review app on Shopify.

Each method has different costs, speed, and limitations. Let's compare them honestly.

Which Apps Let You Import Shopee Reviews to Shopify?

Three Shopify apps stand out for Shopee review imports: Trustoo Ali Reviews Importer, WiseReviews, and Areviews. Each handles the job differently, and the "best" one depends on your budget and how many reviews you're moving.

Here's an honest comparison of all three:

Trustoo Ali Reviews Importer is the free option. It supports Shopee imports via a Chrome extension, carries a 4.9-star rating across 111 reviews on the Shopify App Store, and charges nothing. The free plan includes photo review display and multi-language support. The catch? It's more limited in customization and advanced features like auto-sync.

WiseReviews supports Shopee imports with photo and video review capabilities. Its free plan covers up to 100 reviews, which is enough for many smaller catalogs. Paid plans start at $9.95/month for up to 50,000 reviews. If you're moving a large catalog with hundreds of reviews per product and want automatic syncing, WiseReviews offers a solid middle ground between free and premium.

Areviews is the most established option with 195 reviews and a 4.6-star rating. However, the free tier limits you to AliExpress only. Shopee imports require the Premium plan ($6.99/month) or the Ultimate plan ($12.99/month) for auto-sync.

Here's my honest take: most Shopee sellers overthink this decision. If you're doing a one-time import of reviews from Shopee, start with Trustoo. It's free and it works.

The paid apps aren't better for basic imports; they're just better marketed. Pay only if you hit a real ceiling, like needing auto-sync or importing more than 100 reviews with WiseReviews' free tier.

How Do You Import Reviews from Shopee to Shopify Using a Chrome Extension?

The Chrome extension method is the fastest way to get Shopee reviews into Shopify. Trustoo and WiseReviews both offer Chrome extensions that scrape reviews directly from Shopee product pages. Here's how it works with Trustoo (the free option).

Step 1: Install the Shopify app. Go to the Shopify App Store, search for "Trustoo Ali Reviews Importer," and install it on your store. Connect it to your Shopify admin.

Step 2: Install the Chrome extension. Trustoo provides a companion Chrome extension that you can install directly from the Chrome Web Store. Once installed, you'll see a Trustoo icon in your browser toolbar.

Step 3: Navigate to your Shopee product page. Open the Shopee product listing whose reviews you want to import. Make sure you're on the actual product page, not a search results page.

Step 4: Click the extension and select reviews. The Trustoo extension will detect reviews on the page. You can select all reviews or filter by rating (for example, only 4-star and 5-star reviews). Photo reviews are included automatically.

Step 5: Map to your Shopify product. The extension will ask you to match the Shopee reviews to a specific product in your Shopify store. Search for the product by name or SKU.

Step 6: Import. Click import. The reviews will appear in your Trustoo dashboard within your Shopify admin. From there, you can publish them to your product pages.

The whole process takes about 2 to 3 minutes per product. If you have 20 products, budget an hour. It's manual, but it's free and you maintain full control over which reviews get imported.

Can You Import Shopee Reviews via CSV Without a Paid App?

Yes, but it requires more manual work. The CSV method involves copying review data from Shopee into a spreadsheet, formatting it to match what your Shopify review app expects, and then uploading the file.

Most Shopify review apps that accept CSV imports expect these columns:

• product_handle: The Shopify product URL slug (e.g., "blue-wireless-earbuds")
• rating: A number from 1 to 5
• title: The review title (optional on some apps)
• body: The full review text
• author: The reviewer's display name
• email: The reviewer's email (use a placeholder like reviews@yourstore.com if unavailable)
• created_at: The review date in ISO 8601 format (YYYY-MM-DDTHH:MM:SS)

To build the CSV, you'll need to manually copy reviews from your Shopee product pages. Open each product listing, scroll through the reviews, and copy the reviewer name, star rating, date, and review text into your spreadsheet. This is tedious but completely free.

Some sellers use browser automation tools or simple scripts to speed up the copying process. That's a gray area (more on legality below), but it works for personal use.

Once your CSV is ready, upload it through your review app's import feature. Trustoo, WiseReviews, and most other review apps support CSV uploads. Double-check that your column headers match what the app expects, because one mismatched header and the import will silently fail or create garbled entries.

One important tip: Shopee displays reviews in the buyer's language, which may differ from your Shopify store's primary language. If you're importing reviews in Bahasa or Thai into an English-language store, you'll need to translate them. Google Sheets has a built-in GOOGLETRANSLATE formula that works well enough for this. Just add a column for the translated text and use that as your review body.

The CSV approach makes sense if you have fewer than 50 reviews total or if you want granular control over exactly which reviews appear on your Shopify store. Beyond 50 reviews, the Chrome extension method saves significant time.

What Legal and Ethical Considerations Apply When Importing Third-Party Reviews?

This is the section most guides skip entirely, but it matters. Importing reviews from Shopee into Shopify sits in a legal gray area that depends on your jurisdiction, how you use the reviews, and Shopee's terms of service.

Shopee's terms generally state that content posted on the platform (including reviews) remains the intellectual property of the original author. That means a customer who wrote a review on Shopee technically owns that text. You don't own it. Shopee has a license to display it, and you have the right to use it on Shopee, but neither party automatically grants you the right to republish it elsewhere.

In practice, here's what most sellers do and what the risks look like:

• Importing your own product reviews (reviews written about products you sell) is generally considered low-risk. These are reviews of your business, and you have a legitimate interest in displaying them.
• Importing competitor reviews or reviews from products you don't sell is clearly unethical and potentially illegal. Don't do this.
• Modifying reviews (changing text, removing negative parts, or altering ratings) violates consumer protection laws in most countries. Import reviews as-is or don't import them at all.
• Attributing reviews correctly matters. Keep the original reviewer's name (or at minimum, don't attribute the review to someone else).

The safest approach is to import only reviews that were written about your own products, keep them unedited, and display them with the original attribution. If a customer ever requests their review be removed, comply promptly.

No major legal cases have specifically targeted small sellers importing their own marketplace reviews to their own websites. But the legal framework is evolving, especially in the EU and Southeast Asia. Don't let that stop you from importing; just be honest about it.

What Happens to Your Reviews After Import, and How Do You Display Them?

Imported reviews live inside your chosen review app, not in Shopify's native system. Where and how they appear on your store depends on the app's display widgets and your theme settings.

Most review apps (Trustoo, WiseReviews, Areviews) automatically add review widgets to your product pages once installed. You'll typically see a star rating summary near the product title and a full review section further down the page. Photo reviews display as a gallery, and customers can filter by star rating.

Photo reviews deserve special attention. 60% of shoppers prefer a product with 10 reviews that include user images over 200 text-only reviews. If your Shopee reviews include customer photos, make sure you're importing those too. Our comparison of photo reviews versus text reviews goes deeper into why visual proof outperforms written testimonials.

For SEO, the big win is getting your reviews to appear as rich snippets in Google search results. This means star ratings showing directly in search listings. Most review apps generate the structured data (JSON-LD schema) needed for this automatically.

Check your app's settings for "SEO" or "Rich Snippets" and make sure it's enabled. For a deeper look at how reviews feed your store's search visibility, read our guide on how product reviews boost Shopify SEO rankings.

A few post-import tasks to handle:

• Review moderation: Scan imported reviews for spam, irrelevant content, or reviews that reference Shopee-specific features (like "fast shipping via Shopee Express"). Edit or hide those.
• Widget placement: Check both desktop and mobile views. Some themes push the review widget below the fold. Move it higher if possible.
• Star rating in collection pages: Most apps can show star ratings on collection/category pages too. Enable this for a noticeable conversion bump.
• Review request emails: Once your Shopify store is live, set up automated post-purchase review request emails. You want organic Shopify reviews flowing in alongside your imported Shopee ones.

If you're also migrating products from other platforms, you might find our Etsy to Shopify migration guide helpful for understanding how product data transfers work across different marketplaces.

A single star rating increase correlates with 5 to 9% revenue growth. Importing your existing Shopee reviews gives your Shopify store that starting rating from day one instead of waiting months to accumulate reviews organically. That head start compounds quickly.